Asset Campus Housing, the largest 3rd party student housing property management company in the country, needed a website template that was easily scalable across their portfolio of over 200 properties. To give each property their own unique look and feel without convoluting design and functionality, I designed a template that showcases personality through colors and photography.
When the new template was adopted, that meant A LOT of sites needed to be updated or added. To create an efficient workflow, main icons were exported in the negative white space. This allowed developers to change only the background color in CSS in order to have "custom" colored icons.