Legend Homes is a Houston based home builder recognized for beautiful, open concept homes offered at an affordable price. With a major rebrand, Legend Homes needed a website to reflect their new look, yet maintained their reputation in solid quality livable spaces and commitment to exceptional customer service. The website also needed to be repurposed for their sister sites Princeton Classic Homes and Kingston Homes.
To create depth on the home page, I designed (and developed using Webflow) the hero image to scroll over the copy— a memorable element and detail.
A discovery meeting was conducted with some of Legend Homes' top salespeople. Questionnaires were sent out to determine features that potential homebuyers often ask about, such as availability and price. By prominently displaying these features, we were able to streamline the home buying search.
Card layouts are used as a central UI element. These easily-digestible cards are packed with valuable information and are responsive to fit screen dimensions from desktop to mobile.